Throughout her tennis career, the 25-year old Maria Sharapova has not been sweet to her opponents, winning four Grand Slam titles, including the 2012 French Open. But Sharapova is looking to be a lot sweeter to many, as she launches Sugarpova, a premium candy line that reflects her fun, fashionable, sweet side.
I had a chance to ask Maria about Sugarpova and how it began. “I can’t take credit for coming up with the name. I was having a meeting with my manager who had met with Jeff Rubin, who is pretty influential in the candy business, and they had started talking about it. Originally, it was something I was going to be a part of, then I thought…I really want to own this”, Maria said. “I guess I can say it started because I have been part of so many little things in my career, been a part of collaborations and collections. It came to a point where I really wanted to invest my own money into something, make all final decisions” Sharapova continued.
Sugarpova offers a bit of luxury, and aims to interpret classic candies in her own signature style. She hopes to bring a new level of quality to the candy world through fun, unexpected types, shapes and names. Some of the names include Smitten Sour, Flirty, and Cheeky.
Sugarpova is already off to a good start, as Sharapova mentioned that the candies are sold out. What should people expect from the brand in the future? “I do hope it goes into chocolate and caramels and all that, but for my body I really hope not” she said with laughter. Sharapova has enjoyed the sweet taste of success on the court, and, with Sugarpova, off the court as well.