LAS VEGAS ATHLETE MANAGEMENT COMPANY SIGNS TOP AMERICAN WOMEN’S TENNIS PROSPECT VARVARA LEPCHENKO

LAS VEGAS, Nev. (Feb. 17, 2011) – A new athlete management company based in Las Vegas has announced the signing of professional tennis player Varvara Lepchenko, the No. 74 ranked player in the world.

Agent Atleta’s Jordan J. Butler will represent the 24-year-old Lepchenko, who is coming off the most successful season of her career in which she enjoyed wins over several former and current Top 50 players, including Julia Goerges, Melanie Oudin, Sorana Cirstea, and Mirjana Lucic.  She finished 2010 with fifteen straight victories on the USTA Pro Circuit, capturing three consecutive titles.  Lepchenko has ten ITF career titles to her credit.

Lepchenko was born in Tashkent, Soviet Union (now Uzbekistan), and currently resides in Allentown, PA.  She has been competing under a U.S. designation for the past several years and expects to obtain her U.S. citizenship this coming fall.  It is anticipated that the left-handed Lepchenko will be a candidate for the U.S. Fed Cup Team – there are currently only four Americans ahead of Lepchenko in the WTA world rankings.  Lepchenko recently expressed her desire to compete for her adopted country via her Twitter account (@varunchik1).

“Varvara is a great person and a very talented player who is beginning to hit her stride as a professional,” said Butler.  “Given her strong work ethic and inherent drive to succeed, her best years are clearly ahead of her.  Agent Atleta is ecstatic to represent Varvara’s career interests.”

Lepchenko is coached by her father, Peter Lepchenko.  She trains periodically at the USTA National Training Center in Flushing Meadows, N.Y.  Her next major WTA Tour event comes at the BNP Paribas Open at Indian Wells next month where she has been entered in the main draw.

About Agent Atleta Ltd.

Agent Atleta Ltd. is an athlete management company based in Las Vegas, Nevada, emphasizing comprehensive representation of professional tennis players.  Agent Atleta literally means “Athlete Agent,” the technically correct term for “sports agent,” as the agent represents the athlete as opposed to the sport.

Agent Atleta’s managing member, Jordan J. Butler, is a certified athlete agent, licensed attorney, and a member of the Sports Lawyers Association and the ABA Forum on Entertainment and Sports Law.  Mr. Butler has a diverse tennis background as a former nationally ranked junior and Division I college tennis player; freelance tennis journalist; and current co-director of the Lexus of Las Vegas Open, a $50,000 USTA Pro Circuit event.

Agent Atleta also counts American Julia Cohen amongst its clients.  Cohen turned professional in 2010 following a stellar junior and college career.  She is currently ranked No. 161 in the WTA world rankings.

An Interview With Mary Jo Fernandez

Mary Joe Fernandez

TIM CURRY: We have on the call with us live from Australia, U.S. Fed Cup Captain Mary Joe Fernandez. It’s 7:30 in the morning in Melbourne, and she’s preparing again today for ESPN commentary duties once again but is joining us to announce the U.S. Fed Cup team that will take on Belgium February 5th and 6th in Antwerp.
This is Mary Joe’s third year as U.S. Fed Cup Captain and she has successfully led the U.S. to the finals her first two years as captain. After introductory comments from Mary Joe, we will open up the call for Q&A. Mary Joe.
CAPTAIN FERNANDEZ: Good morning from Australia. Good afternoon there in the states. Just wanted to let everybody know how excited I am to be starting as Fed Cup captain this year. And it seems like when you end the year and start the year it’s very quick, there’s a big gap between the semis and finals, but there’s a quick turnaround between the finals and the first round. But here we go. Right after Australia we head over to Belgium. And I’m pleased to announce my team.
I have the same core group returning with Bethanie Mattek-Sands playing; Melanie Oudin; Liezel Huber, and Vania King will be joining us again, two-time majors doubles winner last year. She’s been on teams before.
And we’re excited to have her return. So we’re looking forward to it. We have our work cut out for us in Belgium against the top players. But we’re going to go give it our best shot. I have great faith in the team and the capabilities. And we’ll see what happens. So I open it up to questions.
THE MODERATOR: Questions?

Q. You mentioned having your work cut out for you. What sort of intimidation factor might there be with Belgium apparently bringing (Kim) Clijsters and Justine (Henin)?
CAPTAIN FERNANDEZ: Well, it’s pretty clear. They’re two of the best players to play the game. And Clijsters is still here playing today in the quarterfinals. Justine went out early.
To me, the Fed Cup is very different than a regular tour tournament. And, again, hopefully I can offer some advice when I’m on the court. And you just — you really approach it as this one unique match. And you try to do all you can to disrupt all the great things that both those players do.
It’s not easy. But it’s been done before. And you go out with a very positive attitude.

Q. And you had expected or hoped that Venus Williams might have been able to play this time and I’m wondering when you found out she wouldn’t be able to play?
CAPTAIN FERNANDEZ: Yes, Venus was going to play, and unfortunately she got hurt during the Australian Open and just confirmed with her just a couple of days ago about her injury and she wouldn’t be able to go.

Q. Obviously you’ve been to Australia and you’ve been watching Melanie and Bethanie and Vania and Liezel play. How impressed are you with how they’ve all started their years and how they’re looking now in the year?
CAPTAIN FERNANDEZ: Well, Liezel just won last night her doubles. She’s going to be playing in the semifinals later today with Nadia Petrova. And she’s been looking her usual prepared self and playing smart tennis on the doubles courts.
Bethanie had a great run down here in Australia winning the Hopman Cup with John Isner and then getting to the finals in a warm-up tournament before. She had a tough first-round match against actually a qualifier named (Arantxa) Rus. Was down a set in the break and fought really hard and came back and started up the match in the third and had a tough time closing it out.
But in the mixed doubles lost her doubles yesterday. So she’s been playing a lot of tennis, which is good. She’s match tough. She’s prepared.
Melanie had a tougher time down under, not winning any matches, and losing a tough three set match here in her first round here at the Australian Open. She’s not as confident. But Fed Cup seems to bring out the best in Melanie time and time again. And she’s practicing hard again this week. And we’ll be ready for her next week.
And Vania won her first round and then lost to (Caroline) Wozniacki in a tough second round. Wozniacki is still in the tournament. She’s in the semis. That was a tough drop for her. But she’s coming from last year playing two major finals and winning them in doubles, with (Yaroslava) Shvedova. She didn’t win here.
But she as well is back at home and starting to practice and get ready. So overall pretty good. They all have played matches and will be ready.

Q. I know obviously until you actually get down there and you are watching the girls play and everything, you don’t really know how you’re going to do it. But obviously Liezel and Bethanie have had a lot of success the last couple of years for you in doubles, yet obviously Vania has had great success at the Slams last year and everything. Do you have any inkling of what way you stay with the combination that’s been working or you go with Vania, or you just can’t even think about that yet?
CAPTAIN FERNANDEZ: I think about it. The nice thing about having Vania on the team, she’s very versatile, can play both singles and doubles. And I do make my decision sort of towards the end. We’ve changed our double teams a few times right before that fifth match.
Leaning at the start, definitely to go with the team that’s been there before. And that’s played. Having said that, Vania and Liezel have played a couple times at Fed Cup as well. They complement each other very well, too.
We’ll obviously have to play it by ear as it gets to the fifth match. But during the week we’ll have everybody practice doubles with each other, because you really have to be prepared for any situation. But that’s the good news having Vania is she can play many different roles.

Q. You talked about the timing. You also mentioned that. I would imagine having Fed Cup and having to travel on the heels of the Australian Open would not be what most people think is the most ideal timing.
CAPTAIN FERNANDEZ: It depends where you’re playing. It’s a tough flight, obviously, for me because I’m going straight from here. But for the ones that are back at home, it’s not as bad.
And we’re playing on a surface we like. It’s indoor hard. And we went to France last year and played well. So we’re used to it. We’re used to the travel. We’re used to the time changes and getting used to it.

Q. I was wondering if you could talk about Melanie and how have you seen her develop since her run at the U.S. Open a couple of years ago, and how she’s played last year for you at Fed Cup?
CAPTAIN FERNANDEZ: Sure. Melanie, not last year but the year before, was the Cinderella story of the US Open and it really started before that when she qualified at Wimbledon beating Jankovic along the way. She has so much determination. She works extremely hard.
In my mind, she’s improving, trying to get better. She’s not as focused on day-to-day results it is about getting better at her game. I think last year was a tough year for her.
I think players figured her game out. She had a little bit more of a target on her back. And I think it was a tough year for her to get used to all the attention, all the publicity and really the expectation of being the next great American.
She handles it well. She has a great head on her shoulders. For Fed Cup, she’s been instrumental, and I couldn’t ask for a better team player because she really puts the team first.
You’ve seen her play. She fights for every single ball from the first ball to the last. That’s what you want to see during team competition.
So she’ll get there again. I think she’s doing the right thing. She’s trying to get, develop a better serve, a little bit more power. She’s trying to become a little more offensive. For me, the important thing is if she can’t get away from her strength, from her movement, from her consistency. I think that’s really what got her the breakthrough and she’s got to have that balance and combination in her game.

Q. Is this going to be the key for her to jump to that top 20 level?
CAPTAIN FERNANDEZ: Again, I think her base is how quick she is and how well she can maneuver around the court and defend. For someone that tall, she really packs a pretty big punch with her forehand. She’s trying to learn to use that better and be a little more aggressive. You just can’t come, I think, too much outside your game sometimes and leave the consistency behind. So once she starts figuring out the balance of the two, I think that’s when she’s going to start winning a lot more matches.

TIM CURRY: While we wait for further questions to be queued, I wanted to mention that win or lose, the U.S. Fed Cup team will play their next match the weekend of April 16-17. If the U.S. wins, we will host the winner of the Slovak Repubic/Czech Republic quarterfinal. If we lose, we will be competing the World Group Playoff that weekend, most likely against one of the teams currently in World Group II, to determine our status for the 2012 Fed Cup.

Q. Just curious to get your thoughts on some of the results of some of the young American women, in particular Lauren Davis and Beatrice Capra, Christina (McHale), Coco (Vandeweghe), and if any of them will be coming along as practice partners to Belgium?
CAPTAIN FERNANDEZ: Sure. Lauren Davis will be coming along as one of our young players. Won the (USTA) wildcard playoff tournament to the Australian Open and lost to Sam Stosur in the first right here. And playing Juniors and had a tough win yesterday, and I think she’s on court again today. So I’m looking forward to having her there.
She’s won so many matches in the last season winning Juniors and Challengers and everything. So I think it’s something like 35, 36 matches. She’s definitely one to watch.
And we had eight American women in the main draw here that were 21 years old and younger, which was really nice to see, and that included Christina McHale and Coco Vandeweghe. Alison Riske, Jamie Hampton. So it was a nice break-through.
Unfortunately, they didn’t get past the first round. So we still have a lot of work to do. But they’re slowly getting there. I really believe that all these women should be in the top 100. They should be consistently getting into the majors and perhaps going a lot further and breaking the top 50. I think it was a big step to get so many in the main draw, whether it was through qualifying or like Lauren won the (USTA) wildcard tournament and got straight in risk got straight in, and (Irina) Falconi came thru qualifying as well. It’s definitely looking better. And the women are working hard.
I was down in Florida, the USTA Training Center in December, watching a lot of the girls practice and they’re taking it really seriously. And that’s why I really suspect a big jump from a lot of them here in 2011.

TIM CURRY: Many of the top young players that Mary Joe mentioned, including Coco Vandeweghe, Allison Riske and Irina Falconi, will be competing at the $100,000 USTA Pro Circuit event in Midland, Mich., the week following Fed Cup as well as some of the young players who have been part of previous U.S. Fed Cup teams such as Sloane Stephens, Alexa Glatch and Christina McHale. Qualifying in Midland actually begins while the Fed Cup matches are being contested.

Q. Did Jim Courier at all stop you or ask for any tips since he’s starting his captaincy and yet you recently did, I was wondering if you guys had any conversation on that?
CAPTAIN FERNANDEZ: We’ve had a few conversations about what a long road it’s been, two South Florida juniors have come through, and he is Davis Cup captain and I’m Fed Cup captain, how nice that is. I’ve known Jim forever. And I think he’s going to do a fantastic job. Tips, no. He jokes around all the time, how do I get to the final my first year. (Laughter)
But, again, he’s a great guy. He’s very smart. He knows his tennis. Strategy. Great camaraderie with all the U.S. men and looking forward to seeing him do great things with the Davis Cup team.

Q. Wondering your opinion on potentially Rafael Nadal can win the Nadal Slam, it won’t be a calendar slam, but it will be a non-calendar slam. Particularly in the men’s game, I know it’s been done in the women’s game, nobody’s done it since 1969. And when Rod did it as a calendar slam, if he does that how do you view that accomplishment?
CAPTAIN FERNANDEZ: I think it would be unbelievable. I mean, for him to get four in a row during a time where the competition is just so high would be outstanding and what I love about Nadal is his improvement, just in the last few years. I mean, every year he’s better. And for someone who just started off as a great clay quarter, you know, now he dominates on every surface. He’s remarkable. So he’s very close. I think he can do it.
And it would be just, it would be great to see because it has been a long time since it’s been done. And I think it would be great for tennis, too.

Q. Wanted to ask how have you treated putting on the different hats or roles of potential coach, friend, mentor, even parent sometimes to these young girls, and if you could talk about a situation where you’ve had to play those different roles?
CAPTAIN FERNANDEZ: Well, one of the things I really enjoy about Fed Cup and the week of Fed Cup is learning — now I have a sort of base group that I’m getting to know really well. But their personalities. I mean, everybody’s very different. Billie Jean King was my mentor, Fed Cup and Olympic captain.
And she’s always giving me such great advice about how you really have to treat each individual differently and learn what works with each one.
Some like to be talked to more, some less. When to find those moments. And the most important thing for me is to try to get the best out of them, to make them the best they can be. And it’s a challenge. But for me it’s very rewarding. It’s a lot of fun. And I enjoy following all these American women through the year. And at a time now where we’re really trying to develop the next generation of players, it’s fun. It’s been exciting, and I enjoy, when I watch them practice and see what their intentions are, what their goals are.
So you are, you’re coach, you’re friend, you’re trying to help any which way you can. And they become family, the ones that you deal with on a very frequent basis, and it’s been — I’ve said this before, it’s been a great experience. And one of the favorite things that I get to do.
TIM CURRY: Thank you.

McENROE FACES TOUGH ROAD TO SECOND TITLE IN SURPRISE

NEW YORK, N.Y. – John McEnroe will have to get by Jim Courier, Wayne Ferreira and Jeff Tarango if he wants to play for a second title at the Cancer Treatment Centers of America Tennis Championships in Surprise, Ariz., as tournament officials have released the round-robin groupings and schedule of play.

McEnroe, who defeated Todd Martin in 2008 final in Surprise, will open round round-robin play on Thursday, October 21 against Ferreira. On Friday, October 22, he will take on Tarango in a Friday night grudge match, while on Saturday, Oct. 23 he will face against former U.S. Davis Cup teammate Courier.

Michael Chang, the 1989 French Open champion, and Mark Philippoussis, the 2003 Wimbledon finalist, headline the other round-robin grouping in Surprise. Philippoussis will open up play at the event on Wednesday October 20 against former top 10 star Aaron Krickstein. Chang will kick off play on Thursday, October 21 against former U.S. Davis Cupper Jimmy Arias.

Former Wimbledon semifinalist Anna Kournikova and former U.S. Fed Cup standout Ashley Harkleroad will participate in special mixed doubles matches during the tournament. The full schedule of play is as follows:

Wednesday, October 20

Starting at 7 pm

Mark Philippoussis vs. Aaron Krickstein

Followed by

Jim Courier vs. Jeff Tarango

Thursday, October 21

Starting at 7 pm

Michael Chang vs. Jimmy Arias

Followed by

John McEnroe vs. Wayne Ferreira

Friday, October 22

Starting at 2 pm

Mark Philippoussis vs. Jimmy Arias

Followed by

Michael Chang vs. Aaron Krickstein

Starting at 7 pm

Jim Courier vs. Wayne Ferreira

Followed by

John McEnroe vs. Jeff Tarango

Saturday, October 23

Starting at Noon

Jimmy Arias vs. Aaron Krickstein

Followed by

Anna Kournikova/Jeff Tarango vs. Ashley Harkleroad/Wayne Ferreira

Followed by

Michael Chang vs. Mark Philippoussis

Starting at 7 pm

John McEnroe vs. Jim Courier

Followed by

Anna Kournikova/Jimmy Arias vs. Ashley Harkleroad/Aaron Krickstein

Followed by

Wayne Ferreira vs. Jeff Tarango

Sunday, October 24

Starting at Noon

Third Place Match

Followed by

Championship Match

The Cancer Treatment Centers of America Tennis Championships is a third-year event on the Champions Series tennis circuit, the New York-based global tennis circuit for champion tennis players age 30 and over. Tickets for the event can be purchased at the Surprise Tennis and Racquet Complex, 14469 W. Paradise Lane and also online at www.ticketmaster.com or by calling 800-745-3000.

To be eligible to compete on the Champions Series, players must have reached at least a major singles final, been ranked in the top five in the world or played singles on a championship Davis Cup team. Each event features $150,000 in prize money – with the tournament champion earning $60,000 – and ranking points that determine the year-end No. 1. Courier finished the 2009 season as the top-ranked player on the Champions Series, followed by Pete Sampras and Todd Martin.

Former U.S. and Wimbledon finalist Mark Philippoussis defeated John McEnroe to win the Staples Champions Cup in Boston in May and take over the No. 1 Champions Series ranking. Former French Open semifinalist Fernando Meligeni of Brazil was the surprise winner of the opening event on the 2010 Champions Series, winning the title in Rio De Janeiro, Brazil by defeating Philippoussis in the final.

Mary Joe Fernandez To Continue as the Coach of the Fed Cup

WHITE PLAINS, N.Y., September 9, 2010 — The USTA announced today that it has agreed to a two-year extension with U.S. Fed Cup Captain Mary Joe Fernandez that will run through the 2012 season.  Fernandez took over as captain last year after serving one season as team coach.  She is 4-1 at the helm of the U.S. Fed Cup team and has led the U.S. to consecutive Fed Cup finals appearances in her first two years as captain, becoming the first U.S. captain to accomplish that feat since Marty Riessen in 1986-87.

“Mary Joe has done a tremendous job in her first two years as U.S. Fed Cup captain,” said Lucy S. Garvin, Chairman of the Board and President, USTA.  “She has created a team atmosphere that has paid dividends, and the results are indisputable.  Mary Joe has also been able to involve some of our most promising young players, paving the road for continued success in the years to come.”

Fernandez will attempt to lead the U.S. to its first Fed Cup title since 2000 when the U.S. hosts Italy in San Diego, November 6-7.  The U.S. also faced Italy in last year’s final in Reggio Calabria, Italy, losing 4-0.  World No. 1 Serena Williams and world No. 4 Venus Williams have committed to represent the U.S. in the final, joining the core U.S. Fed Cup group of Melanie Oudin, Bethanie Mattek-Sands and world No. 1 doubles player and 2010 US Open mixed doubles champion Liezel Huber.

This year will mark the first time the Fed Cup Final has been played in the United States since 2000, when the U.S. won its record 17th Fed Cup title.

Fed Cup by BNP Paribas is the world’s largest annual international women’s team competition, with 87 countries competing this year.  For more information, including access to U.S. player and historical Fed Cup records, please go to www.usta.com/fedcup.

Wilson is the official tennis ball of the U.S. Fed Cup team.

You Gotta Believe In Oudin

CBS veteran commentator Dick Enberg beckoned:

“Ooo! Oooo! Oudin,” following American Melanie Oudin’s second consecutive upset at Ashe- this time getting the better of former U.S. Open champion Maria Sharapova in a topsy turvy three-hour three setter that had plenty of drama.

The 17 year-old Atlanta, Georgia native showed maturity beyond her years rallying from a set down to pull out a 3-6, 6-4, 7-5 win in front of a very supportive packed house. Not surprisingly, with Sharapova still struggling mightily with a new serve since her return from shoulder surgery, the match featured 16 breaks with each fiery competitor getting eight.

Unfortunately for the 22 year-old Russian star, she bent last dropping serve when a focused Oudin hit a return forehand winner smack on the line for a fifth straight break. Neither player could handle holding but this time, the gritty kid maintained her composure by getting more first serves in to serve it out. On match point, she went for an ace up the tee drawing a short Sharapova reply. With Ashe Stadium sensing the end, Oudin didn’t miss rifling a crosscourt forehand winner before dropping her racket in disbelief and screaming in delight as loud cheers followed.

Her opponent greeted her at the net and then came a nice postmatch interview with CBS’ Mary Joe Fernandez who also doubles as her Fed Cup coach. It was a great moment as she emotionally thanked everyone for “<em>cheering for her.</em>”

How could they not? This girl is very easy to root for because of the effort she puts in. Sure. She admitted to benefiting from a few of Sharapova’s nightmarish 21 double faults. But this was still a three-time slam winner who didn’t give up despite the dreadful serve. In the second set, Oudin led 5-1 before Maria made things more interesting forcing the youngster to courageously serve it out.
<blockquote>“<em>I’ve always been so competitive,</em>” Oudin said. “<em>I go out there and fight as hard as I can. I have ‘Believe’ on my shoes. That’s what I did today. I ended up winning and I’m just so happy.</em>“</blockquote>
It was even more unpredictable in the final set where Oudin was so close to a double break lead for 4-1 but a determined Sharapova saved every break point holding before using an injury timeout to treat her right forearm. The tactic worked as her younger opponent slowed down getting broken to level at three all. But every time you thought the more experienced champ had the momentum, her inconsistent serve let her down. When she wasn’t tossing in doubles, it was Oudin who was outhitting her from the baseline. No small feat given how much power Sharapova can generate.

A true testament to Oudin’s will and also her footspeed which was evident all match with some incredible defense played even producing many of her 22 winners. She converted eight of 26 break chances to Sharapova’s eight for 14. But in the end, the emerging American star held her nerves closing out a great champion.

Indeed, it was well earned as was her comeback win over another Russian, No.4 seed Elena Dementieva a round prior. And so, Oudin moves onto a Round of 16 match against one more Russian, No.13 Nadia Petrova, who easily dispatched Jie Zheng 6-4, 6-1.

Can she keep it going? Oudin’s part of the section includes former Open winner Svetlana Kuznetsova and 19 year-old No.9 seed Caroline Wozniacki. But first, she’ll have to get past Petrova.

It’s hard not to get excited. There’s so much fight in her. Even though she missed earlier chances to finish off Sharapova earlier, Oudin never got down instead continuing to be positive.

Amazing stuff from the 5-6 girl who won’t turn 18 until later this month. She might be short in stature but not in heart.

“I just kept fighting as hard as I could, tried as hard as I could,” she said. “I just can’t even believe it.”