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	<title>Tennis Ledger &#187; Mecca</title>
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		<title>The Billie Jean King Cup Shows Why Tennis Is Great In New York</title>
		<link>http://www.tennisledger.com/2010/03/06/the-billie-jean-king-cup-shows-why-tennis-is-great-in-new-york/</link>
		<comments>http://www.tennisledger.com/2010/03/06/the-billie-jean-king-cup-shows-why-tennis-is-great-in-new-york/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 07:39:34 +0000</pubDate>
		<dc:creator>Joe McDonald</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Joe McDonald]]></category>
		<category><![CDATA[Ana Ivanovic]]></category>
		<category><![CDATA[Billie Jean King]]></category>
		<category><![CDATA[Bnp Paribas]]></category>
		<category><![CDATA[Cold Winter]]></category>
		<category><![CDATA[Davis Cup]]></category>
		<category><![CDATA[Dollar Prizes]]></category>
		<category><![CDATA[Forest Hills]]></category>
		<category><![CDATA[Kim Clijster]]></category>
		<category><![CDATA[Last Monday]]></category>
		<category><![CDATA[Live Tennis]]></category>
		<category><![CDATA[Madison Square Garden]]></category>
		<category><![CDATA[Mecca]]></category>
		<category><![CDATA[Old Forest]]></category>
		<category><![CDATA[Roll Atmosphere]]></category>
		<category><![CDATA[Svetlana Kuznetsova]]></category>
		<category><![CDATA[Tennis Wta]]></category>
		<category><![CDATA[Top Dollar]]></category>
		<category><![CDATA[True Fan]]></category>
		<category><![CDATA[Venus Williams]]></category>
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		<guid isPermaLink="false">http://www.tennisledger.com/?p=531</guid>
		<description><![CDATA[NEW YORK – There’s always one problem with the US Open every single year. After it’s over, you have to wait 50 more weeks to see some live tennis in New York City. Of course, a true fan of the sport can travel across the country – or even the world – to see the [...]]]></description>
			<content:encoded><![CDATA[<p>NEW YORK – There’s always one problem with the US Open every single  year.</p>
<p>After it’s over, you have to wait 50 more weeks to see some live  tennis in New York City.</p>
<p>Of course, a true fan of the sport can travel across the country – or  even the world – to see the best play, but nothing compares to, as it’s  called, the rock-and-roll atmosphere of the big city.</p>
<p>That’s why it’s refreshing to see an event line the 2010 BNP Paribas  Showdown for the Billie Jean King Cup which took place on last Monday at  Madison Square Garden. With Kim Clijster, Ana Ivanovic, Svetlana  Kuznetsova, and Venus Williams playing an exhibition, a glimpse of the  last summer came to New York during the cold winter.</p>
<p>And it really didn’t matter the first matches only went one set each  and the played with the no-Ad rule, what was seen was very exciting  tennis at the Mecca.</p>
<p>“There was definitely a real connection [at the Garden],” said  Williams, the eventual winner over Clijsters, 6-4 3-6 7-5. “They were  just rooting me on and it felt great. That’s the most fun I had in front  of a crowd anywhere. It’s nice to see how much it means to them having  tennis at the Garden.”</p>
<p>Back about 20 years ago, the New York area was the capital of Tennis.  Besides the Open, the WTA championships were held at the Garden and  even the Davis Cup came to New York. There was an event in Northern New  Jersey over the summer, and even old Forest Hills hosted bigger events.</p>
<p>But then everything changed when world class facilities popped up  around the globe offering top dollar prizes. Most of the tournaments  moved out of the Metropolitan Area, leaving the last major of the year  as the only tennis in the city.</p>
<p>And that’s why putting an event at the Garden is so important for the  sport. With less and less coverage in the in the papers, having a any  event in the largest media market means tennis will get the exposure it  desperately needs.</p>
<p>That’s not to say all these other cities that want to host events  shouldn’t get them, but the ATP and WTA needs to keep the sport in the  focus of the largest media markets in order to keep it in conscience of  the TV, radio and print.</p>
<p>So, maybe the powers that be should consider expanding this new late  winter event into a weekend event. Instead of making it one night, it  could be a full weekend with no gimmicky rules and an expanded card. And  since it would be in February or March, the event won’t get the  distracted of other sports. Football will be over, baseball is in  Florida, and the Knicks and Rangers obviously are road teams for that  weekend.</p>
<p>And every newspaper looking to fill their pages will be there and  tennis, once again, may get the spotlight it so desperately seeks.</p>
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